Our First WordPress Theme Is Now Available

RedPoint has officially been released!

WordPress Theme

The wait has been well worth it! We are proud to introduce RedPoint, our first free WordPress theme fully designed and developed in-house. Named after a challenging rock-climbing technique, this theme is durable, flashy, extremely customizable and ready to be tailored to your business.

A child theme of WordPress’ own Twenty-Nineteen theme (which currently has over 1 million downloads), RedPoint serves as a framework that you can rapidly build upon. That makes this theme ideal for authors, bloggers, agents, physicians…  In short, any small to medium-sized online brand.

If you are ready for your business website to stand out from other WordPress sites, this is a great place to start. You can download the latest release of the RedPoint framework below for use in your website free of charge or see a demo!

See Demo   Download Now

NOTE: If you would like to use the styles from our demo site, you must download this redpoint_custom attachment and place the folder in /wp-content/themes/, sibling to twentynineteen_redpoint!

RedPoint comes with a number of fantastic features including:

  • Powerful layout controls
  • Assign “Featured Pages” to appear on the top or bottom of all other pages
  • Easily select your theme colors
  • Easily override your theme colors on specific pages
  • Ability to choose custom fonts from Google…or use your own!
  • Flexible Mega Menus baked right into the WordPress menu editor
  • Enhanced with Advanced Custom Fields
  • Define background images on a per-page basis
  • Mix full-width and normal content within the same page
  • Lean, clean CSS – enhanced with SASS

As a result, some of our clients are already reaping the benefits of a more durable and customizable site. Contact us for help in installing or utilizing this amazing framework for your business site!

The Most Important Element of Good Web Design

A Simple Quiz

Raise your hand if you know the answer to the question above. Do you think you have the best answer? What makes web design great?

Ok, now that you look a bit crazy sitting in front of your phone/laptop/digital connection medium of choice with your arm raised, let’s explore some potential answers. There are some good ones.

Is the most important element that a website is up to today’s design standards? Not exactly. While this is helpful and even dare I say “essential”, it certainly is not as critical as what I am about to reveal. A design should definitely not look like it belongs in the 1990’s, and for the purposes of a website experience, and even for appearing on Google, needs to be mobile-responsive.

Ok – how about that the website’s colors are harmonious, in sync and use complimentary color palettes? My apologies to our friends at Colourlovers, but this isn’t the most critical element.

Sure, both of these answers are important but neither is the most important element of web design. So then, what is the answer?

Good Website Design Solves Problems

It really is that simple.

If you own a website, it should solve a problem. Even if yours has no other reason for existence than to showcase hundreds of images of your Golden Retriever, Misty. The problem that needs solving in this case is how to showcase your dog to the world. I would argue that there are better methods to solving this “problem” than by building a dedicated website for Misty, but I digress.

To repeat: The purpose of a business website is to solve a business problem you have.

The vast majority of the time, this problem centers around cashflow/making money/earning a living or a similar goal. The website’s purpose then will be to attract customers, to buy your products, or for portfolio websites to attain credibility within your field.

An effective website design works to help solve this problem by making your products or services easy to purchase (UX design), the website easy to navigate, and look professional and attractive (UI design). Here is a great article on the difference between the two. When many new business owners envision good web design they are only picturing the latter of these two design elements, forgetting that it is critical that their website’s products can be easily purchased, that their business message is clear online, that their product’s pricing structures are easy to locate and that their merchant system is secure.

This is why when you work with us, if you have an eye for design and you fall in love with a certain color palette, a specific font, or want the buttons to be a certain size and all written in Bradley Hand, we may make alternative suggestions. This is not because we do not value your design idea. It is because we value your business success. We want your clients and your customers to purchase your products. We want to help solve your problem, which will be reflected in an effective website design.

If there is one take-home message you can remember from reading this post, here it is:

Good design looks good. Great design looks good and sells.