Spam: The Latest in Online Headaches for Businesses

If you are a webmaster, business owner, blogger or just a decent human being, you probably are not a huge fan of spam. It is frustrating to deal with, makes email even more challenging to manage and clogs up inboxes.

We are always working to keep up-to-date on the latest anti-spam technology, ensuring our clients are not getting inundated with spam emails from their contact forms. Overall we’ve been winning the fight, but spammers have been growing more creative lately.

The latest email sample some of our clients have been receiving looks something like this:

Hello (Client Name),
You have received a submission from the contact form on (Your Website) 
Here are the message details:

From: (Spammer URL)
Email: (Spammer Email Address)
Subject: powerful backlinks for your site
Message Body:
Hello guys, I would like to make offer for you. Please buy my services from (Spam Link) or I will create negative backlinks to your website and get it removed from Google index. Please choose. I recommend that you buy my gigs to avoid losing business. If you order my gig, I will take your site to top and if no, I will spam it with bad links and get you removed from Google. I hope you understand the serious matter.

Pleasant, no? Bad grammar aside, this has the additional layer of looking threatening, like if you do not buy products or services the spammer will work their voodoo web magic to blacklist your website.

You can take it from us; these are empty threats, and they are trying to steal from you in order to make money. It’s a scam, and it’s coming in the form of contact-form spam.

So if you receive something similar to the above, do not hesitate to let us know if you are unsure. If you are having trouble telling the difference recognizing spam email from legitimate email the following list of spam or scamming warning signs may help:

  • Poor grammar, spelling errors
  • Too many links in an email or links from URLs that have long domains or a lot of numbers in the domain are spam at best and at worst a phishing scam
  • Messages from an email address you do not recognize immediately trying to offer you a product or service
  • Messages labelled as potentially dangerous by your email provider
  • Password reset prompts or bank account login requests from an unknown source that you did not authorize. This is true even if you recognize your bank’s logo. Always look at the “from” email address. If you get a message with a USBank logo but the “from” email address has no mention of “US Bank” then it is almost certainly a phishing attempt on your account.

Overall we do our best to stay on top of the latest trends in online scamming to help our clients. If you are ever concerned about an email you received please do not hesitate to get in touch with us.

5 Reasons Testimonials are Essential for Your Business

Word of mouth is an invaluable resource when it comes to promoting your business and gaining new customers. If clients have something good to say about your company, honest and relatable testimonials can wield a lot of persuasive power when it comes to a customer choosing your products or services over a competitor’s.

The success of any business relies on a good reputation and relationship with their customers. If people have great things to say about your business, why not share their feedback? The power of a good testimonial should not be underestimated.

If you have a site for your business and don’t have an area that features testimonials, you are missing out on a huge opportunity to influence customers and increase sales.

Here are 5 reasons why testimonials are essential for your business:

1. Establishes Credibility

Featuring positive testimonials on your site helps build trust and lends credibility, which is especially important for new businesses. This is a great way to show potential customers that you have a valuable service that people want and care enough to comment on. For example, think about the psychology of choosing a restaurant to eat at. People are more likely to walk into a restaurant full of people, rather than one that is completely empty.

2. Provides Social Proof

People tend to trust peers more than companies. When customers see reviews or feedback from people they can relate to, they are more likely to feel comfortable and confident with choosing their products or services. In addition, sharing your customer’s experiences gives you the opportunity to show that you genuinely care about your customers and appreciate their feedback.

3. Shows Off your Full Range of Services

A potential client might not immediately realize the full scope of services offered by your company as they browse your site pages. Testimonials offer another perspective by showing how the customer uses your product and/or benefits from using your services.

4. Beefs Up Content

We all know Google favors sites that are rich in content. So, having testimonials that increase your page/word count not only help your overall credibility but also help your site’s SEO rankings on search engines.

5. Separates your Business from the Competition

In this day and age, competition can be fierce, which means you are likely not alone out there. There can be a number of businesses that offer similar products or services that your company offers at a similar cost. However, many businesses do not feature customer testimonials on their sites. If you can help influence a customer’s decision to choose your business over the competition, then why wouldn’t you take the opportunity to set yourself apart from the pack? If someone has something good to say about your company, don’t miss the opportunity to share it with the world.

Just remember, the more credibility and visibility your brand has, the stronger it will be. All of the points listed above make it a no-brainer to proudly feature testimonials on your site.