Why YouTube Matters for your Business

When it comes to marketing yourself or your brand online, being able to form a genuine connection is vital to reaching your audience and generating potential business through your content.

It’s no secret that videos are currently the most popular type of content on the on the web today. If you can effectively demonstrate your brand’s products or services through video content, you have the upper hand when it comes to gaining new business.

Online platforms such as YouTube are an excellent and creative outlet for marketing in today’s media centered environment. If you haven’t thought about using videos to market your business, it’s time to consider adding YouTube to your online strategy. It will help boost your SEO, build your traffic and expand your social reach online.

Here are 5 reasons why you need to start using YouTube for your business now:

1. YouTube has a Massive Global Audience

A recent Business Insider article revealed that YouTube has a monthly audience of 1.8 Billion users and “that’s just the people who are logged in.” This number is inching closer to Facebook’s 2 Billion monthly user count. In terms of search engine use, YouTube is ranked second behind Google. No matter who your audience is or where they are located, they are most likely using YouTube to search for and view video content.

2. Boost Your SEO: Google Owns It

Google, the world’s number #1 search engine, acquired YouTube in 2006. In recent years, YouTube has become Google’s most popular service, edging out Gmail. Because Google owns YouTube, there is a built-in advantage for SEO, as Google favors businesses that utilize their tools. Essentially, this means that videos from their platform will have an upper hand in ranking high within search results. In fact, many prominent YouTubers use it to effectively assert themselves on the first page of Google search results.

3. YouTube Videos are Easy to Make

You don’t need to an expert videographer to make a YouTube video. For beginners, you can get away with making videos with the built-in camera on your mobile device or laptop. Although your picture doesn’t have to be perfect, your audio should be loud and clear. The one thing that commonly drives away viewers is poor quality audio. In this case, it doesn’t hurt to pick up an inexpensive microphone to help boost the clarity of your audio. You’ll find that a simple upgrade to your audio will actually put you ahead of many other marketers on YouTube. Later on, as you get more experienced in this facet of marketing, you can always purchase a few pieces of equipment to make the process easier and give your videos a more professional touch.

4. Personalize your Brand to Build Credibility

Video has the power to make the interaction between businesses and customers more personal by giving an actual face and voice to the brand, which allows the brand to demonstrate their products or services in a very real way. This can allow the brand to further connect with their audience, which helps create trust and credibility.

YouTube provides a platform to show how knowledgeable you are about your particular niche or field. Providing insights and added information helps prove how proficient you are in your field and that you are a trusted resource. Showing users the behind-the-scenes aspects of your brand will allow your audience to really get to know what you or your brand stand­­ for.

5. Build a Community

YouTube is a fantastic platform to showcase your brand and create a regular audience. If your business doesn’t currently have a YouTube channel, creating a new one will allow you to tap into an entirely new audience. If people genuinely like your content, they will stick around and subscribe to receive your latest video updates. This is reason enough to create a channel for your brand that users can find and follow. By simply clicking the subscribe button, they will become part of your community.

Getting your brand or business seen and heard can be a challenge. With the increasing amount of people using YouTube to market their businesses, this platform is steadly becoming more significant than ever.

If you’re hesitant about getting your business on YouTube, don’t wait any longer. It’s time to hit the Play button on success.

Are You Ready For Gutenberg?

WordPress is getting ready to release a major update which will completely change the way you edit content and design site pages. If you haven’t prepared for Gutenberg yet, don’t let it catch you by surprise when it launches. Get yourself ready by understanding how it works, where to test it out, and how to deal with potential issues when upgrading.

What Is Gutenberg?

Gutenberg is the new content editor that will be introduced in WordPress 5.0 later this year, and will ultimately replace the “Classic” Tiny MCE Post content editor. The improved editor aims to make the content publishing process more visual and simple. In addition, Gutenberg comes equipped with a slew of new features that are designed to give users more control.

The first thing users will likely notice about Gutenberg is the updated interface, which utilizes a simplified block-based system to create layouts for posts and pages. Essentially, you will have the ability to create and freely arrange content within site layouts using simple blocks of content, images, shortcodes, widgets, etc.

Each of these blocks is easily identifiable and can be dragged and dropped into different areas of the page as desired. There are also new alignment options, which are a progressive step for larger resolution screens and full-width template and responsive sites. These new features will help make building and customizing site pages much easier for people who are not well versed in HTML or shortcodes.

Here is a glimpse of the general interface and what the content blocks look like in Gutenberg. As you can see, the simplified layout provides a less distracting experience with more screen space for the user.

Get Familiar With It

Since Gutenberg is such a big departure from the Classic Editor, it’s important to be prepared and to know the alternatives if you aren’t ready to make the switch just yet.

Although Gutenberg is currently still in the testing stage, you can out the demo version. You can also download the official plugin. The team behind Gutenberg encourages everyone to play with it and leave comments/report any issues in the WordPress support forum to help with improvements.

Compatibility Concerns

As we get closer to the imminent launch of WordPress 5.0 and Gutenberg, it’s important to be aware of any potential problems and how to help prevent them.

After visiting the Support Forum for Gutenberg, it’s clear there are still some wrinkles to iron out.  A common concern is how the change will affect existing sites currently using the Classic Editor. Will there be compatibility issues? Will the update break page layouts or worse, the actual site? Can users roll back to the Classic Editor? Based on the initial feedback from users, not everyone is ready for the change and there is still work to be done before Gutenberg is released.

Although WordPress is working hard to ensure a smooth transition and is actively addressing issues reported on the Support Forum, unfortunately there aren’t any guarantees that sites won’t experience any adverse issues after upgrading.

Be Prepared to Revert

If you’re feeling unsure about Gutenberg, the good news is that the Classic Editor is now available as a plugin. Get it here. The Classic Editor plugin will provide you with the option to revert your installation back to the Classic post editing experience, which will remove any unwanted changes Gutenberg makes.

To help prevent issues before upgrading to WP 5.0 for your existing WordPress site, it’s recommended to install and enable the Classic Editor plugin now, and configure it to automatically default to the Classic Editor. This way, when you upgrade to WP 5.0, your site will continue to work as-is until you are ready (or not) to use Gutenberg.

Although we’re not entirely sure what to expect with Gutenberg, 515 Media is staying on top of any new developments to make sure our sites will seamlessly adapt to the new editor and continue to run optimally.

In the meantime, take some time to get to know and understand Gutenberg, so you are ready when it launches.