5 Reasons Testimonials are Essential for Your Business

Word of mouth is an invaluable resource when it comes to promoting your business and gaining new customers. If clients have something good to say about your company, honest and relatable testimonials can wield a lot of persuasive power when it comes to a customer choosing your products or services over a competitor’s.

The success of any business relies on a good reputation and relationship with their customers. If people have great things to say about your business, why not share their feedback? The power of a good testimonial should not be underestimated.

If you have a site for your business and don’t have an area that features testimonials, you are missing out on a huge opportunity to influence customers and increase sales.

Here are 5 reasons why testimonials are essential for your business:

1. Establishes Credibility

Featuring positive testimonials on your site helps build trust and lends credibility, which is especially important for new businesses. This is a great way to show potential customers that you have a valuable service that people want and care enough to comment on. For example, think about the psychology of choosing a restaurant to eat at. People are more likely to walk into a restaurant full of people, rather than one that is completely empty.

2. Provides Social Proof

People tend to trust peers more than companies. When customers see reviews or feedback from people they can relate to, they are more likely to feel comfortable and confident with choosing their products or services. In addition, sharing your customer’s experiences gives you the opportunity to show that you genuinely care about your customers and appreciate their feedback.

3. Shows Off your Full Range of Services

A potential client might not immediately realize the full scope of services offered by your company as they browse your site pages. Testimonials offer another perspective by showing how the customer uses your product and/or benefits from using your services.

4. Beefs Up Content

We all know Google favors sites that are rich in content. So, having testimonials that increase your page/word count not only help your overall credibility but also help your site’s SEO rankings on search engines.

5. Separates your Business from the Competition

In this day and age, competition can be fierce, which means you are likely not alone out there. There can be a number of businesses that offer similar products or services that your company offers at a similar cost. However, many businesses do not feature customer testimonials on their sites. If you can help influence a customer’s decision to choose your business over the competition, then why wouldn’t you take the opportunity to set yourself apart from the pack? If someone has something good to say about your company, don’t miss the opportunity to share it with the world.

Just remember, the more credibility and visibility your brand has, the stronger it will be. All of the points listed above make it a no-brainer to proudly feature testimonials on your site.

The Most Important Element of Good Web Design

A Simple Quiz

Raise your hand if you know the answer to the question above. Do you think you have the best answer? What makes web design great?

Ok, now that you look a bit crazy sitting in front of your phone/laptop/digital connection medium of choice with your arm raised, let’s explore some potential answers. There are some good ones.

Is the most important element that a website is up to today’s design standards? Not exactly. While this is helpful and even dare I say “essential”, it certainly is not as critical as what I am about to reveal. A design should definitely not look like it belongs in the 1990’s, and for the purposes of a website experience, and even for appearing on Google, needs to be mobile-responsive.

Ok – how about that the website’s colors are harmonious, in sync and use complimentary color palettes? My apologies to our friends at Colourlovers, but this isn’t the most critical element.

Sure, both of these answers are important but neither is the most important element of web design. So then, what is the answer?

Good Website Design Solves Problems

It really is that simple.

If you own a website, it should solve a problem. Even if yours has no other reason for existence than to showcase hundreds of images of your Golden Retriever, Misty. The problem that needs solving in this case is how to showcase your dog to the world. I would argue that there are better methods to solving this “problem” than by building a dedicated website for Misty, but I digress.

To repeat: The purpose of a business website is to solve a business problem you have.

The vast majority of the time, this problem centers around cashflow/making money/earning a living or a similar goal. The website’s purpose then will be to attract customers, to buy your products, or for portfolio websites to attain credibility within your field.

An effective website design works to help solve this problem by making your products or services easy to purchase (UX design), the website easy to navigate, and look professional and attractive (UI design). Here is a great article on the difference between the two. When many new business owners envision good web design they are only picturing the latter of these two design elements, forgetting that it is critical that their website’s products can be easily purchased, that their business message is clear online, that their product’s pricing structures are easy to locate and that their merchant system is secure.

This is why when you work with us, if you have an eye for design and you fall in love with a certain color palette, a specific font, or want the buttons to be a certain size and all written in Bradley Hand, we may make alternative suggestions. This is not because we do not value your design idea. It is because we value your business success. We want your clients and your customers to purchase your products. We want to help solve your problem, which will be reflected in an effective website design.

If there is one take-home message you can remember from reading this post, here it is:

Good design looks good. Great design looks good and sells.