Word of mouth is an invaluable resource when it comes to promoting your business and gaining new customers. If someone has something good to say about your company, an honest and relatable testimonial can wield a lot of persuasive power when it comes to a customer choosing your products or services over a competitor’s.
The success of any business relies on a good reputation and relationship with their customers. If people have great things to say about your business, why not share their feedback? The power of a good testimonial should not be underestimated.
If you have a site for your business and don’t have an area that features testimonials, you are missing out on a huge opportunity to influence customers and increase sales.
Here are 5 reasons why testimonials are essential for your business:
1. Establishes Credibility
Featuring positive testimonials on your site helps build trust and lends credibility, which is especially important for new businesses. This is great way to show potential customers that you have a valuable service that people want and care enough to comment on. For example, think about the psychology of choosing a restaurant to eat at. People are more likely to walk into a restaurant full of people, rather than one that is completely empty.
2. Provides Social Proof
People tend to trust peers more than companies. When customers see reviews or feedback from people they can relate to, they are more likely to feel comfortable and confident with choosing their products or services. In addition, sharing your customer’s experiences gives you the opportunity to show that you genuinely care about your customers and appreciate their feedback.
3. Shows Off your Full Range of Services
A potential client might not immediately realize the full scope of services offered by your company as they browse your site pages. Testimonials offer another perspective by showing how the customer uses your product and/or benefits from using your services.
4. Beefs Up Content
We all know Google favors sites that are rich in content. So, having testimonials that increase your page/word count, not only help your overall credibility, but also can your site’s SEO rankings on search engines.
5. Separates your Business from the Competition
In this day and age, competition can be fierce, which means you are likely not alone out there. There can be a number of businesses that offer similar products or services that your company offers at a similar cost. However, many businesses do not feature customer testimonials on their sites. If you can help influence a customer’s decision to choose your business over the competition, then why wouldn’t you take the opportunity to set yourself apart from the pack? If someone has something good to say about your company, don’t miss the opportunity to share it with the world.
Just remember, the more credibility and visibility your business has, the stronger it will be. All of the points listed above make it a no-brainer to proudly feature testimonials on your site.